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marketing to lawyers

In marketing to lawyers, there are specific ethical standards that should be adhered to by all lawyers. Every lawyer should have a very strong presence on the internet. One of the main components of a lawyer’s website is his biography. The biography should tell the client everything that a client needs to know about the credentials that the lawyer has achieved in his career. These credentials are very good pointers of professional experience. In most cases, marketing to lawyers regulations seem to vary depending on states. Of course, there is a need for professional responsibility in every state as far as matters of the law are concerned. The matters of ethic should touch on how lawyers ought to interact with their clients in their course of online marketing.American Bar Association is a very good source of regulations on Marketing to lawyers regulations. In case any variations in responsibility arise, they are always clearly spelled out here. In most cases, the regulations extend to cover print ads, radio spots and detailed brochures in addition to marketing activities that are done online. Substantial information should be offered relating to the operations of the law firm, where it is located, the services it specializes in, and the number of years it has been in existence, among other things. The attorney should be the one to author all articles that are published on the internet. Do not hire the services of a ghostwriter unless that writer happens to be practicing in the legal profession. It all boils down to the principle of honesty.

A lawyer’s website should also comply with the ethical standards that govern website usage among professionals. According to a recent poll, the internet is the most common source of attorneys for Americans. The States Ethics Committee is aware of this fact and has been very keen on regulating marketing to lawyers standards in all states. The nature of content that is often regulated is worth discussing in detail here. The most commonly used word is “advertising”. There is tendency by many people to confuse advertising with solicitation. During solicitation, you have to talk directly to an individual. During advertising, there is not direct communication with clients. In other words, advertising is always directed towards a large audience.

In some states, the issues of ethics in advertising come into play once the client engages the services of a lawyer. It is only after the service has been offered that one can determine whether any ethical standards and professional codes were violated. A good approach to marketing to lawyers should give details that the clients wants to have about the company and about the services offered. Everything should be explained clearly.

The information that you give in any kind of marketing to lawyers drive should lead rather than mislead people. With advertising, it is sometimes tempting to throw in a lie here and there. However, the best way to advance in your career is to stick to the truth as much as possible. You need to interpret everything the way it ought to be interpreted. Once you have acquired a client, continue with the same positive spirit of honesty. Deliver on the promises you made in the advertisement.